Why am I profitable but always short of cash?
This is the question we hear most. Profit is what you earn on paper. Cash is what is actually in the bank today. The two drift apart for simple reasons. A customer pays late, so the sale is booked but the money has not landed. You buy stock now and sell it in three months. A VAT or tax bill builds up in the background while your profit looks healthy.
That is the gap we close. We show you the money side of the business, week by week: the cash coming in, the cash going out, and the difference between them (your net cash flow). A healthy profit never turns into an empty account. The tool that does it is a rolling 13-week forecast, and it is built around three numbers:
- Your lowest projected balance over the next 13 weeks. This is the single most important number. It tells you whether payroll, rent and tax all clear without you lifting a finger.
- Your cash conversion cycle. This is the number of days between paying money out and getting it back from customers. The shorter it is, the more cash sits in your account.
- Your runway. This is how many months your cash will last at the current rate. It matters most if your income is seasonal or lumpy.
These cash flow management solutions are not complicated. They just need to be kept up to date, which is the part we take off your plate.














