Who we helpAmazon FBA Sellers

Stop Losing Money to Amazon Fees You Can’t See

Specialist accounting for amazon fba sellers. Real numbers, fixed pricing, replies inside 72 hours — every time.

★ 4.9 Google · 56 reviews240+ UK businesses served30-day money-back
Sound familiar?

The pain points no one warned you about.

  • Hidden FBA Fees Bleeding You Dry

    Referral fees, fulfilment fees, long-term storage charges, advertising costs — Amazon takes a cut at every stage. Your general accountant lumps them all together.

  • Wrong COGS & Inventory Valuation

    Your accountant expenses inventory when you buy it, not when it sells. This destroys your P&L accuracy — you don’t know real margins per SKU.

  • VAT Overpaid on FBA Fees

    Storage fees, advertising spend, and certain fulfilment charges carry potentially reclaimable VAT on eligible FBA fees. Most accountants miss this entirely because they don’t understand FBA fee structures.

  • Returns & Reimbursement Chaos

    Customer returns, lost inventory reimbursements, and damaged stock credits — your books never match Seller Central because nobody reconciles the settlement reports. Is this for you?

The switch

Your current accountant vs Zmartly.

Where you are now

Most accountants

  • 01
    Reply time5–10 day wait
  • 02
    Year-end speed6+ weeks
  • 03
    PricingSurprise hourly bills
  • 04
    Software"What do you use?"
  • 05
    SpecialismGeneral accounting
  • 06
    GuaranteeYou wait, you pay
Where you could be

Zmartly

  • 01
    Reply time< 72h, every message
  • 02
    Year-end speed5 business days
  • 03
    PricingFixed monthly fee
  • 04
    SoftwareXero / QuickBooks Partner
  • 05
    SpecialismSector-specific playbook
  • 06
    Guarantee30-day money-back
How it works

From first call to full clarity.

  • 01

    Free Discovery Call

    We review your Amazon business, current pain points, and show you quick wins we can unlock. Day 1 · 30 minutes.

  • 02

    Seamless Handover

    We contact your old accountant, transfer records, and set up your Xero integration. Week 1 · 0 min from you.

  • 03

    Seller Central Connected

    We connect to your Amazon account, import settlement reports, and categorise every fee line. Week 2–3 · 15 min from you.

  • 04

    Clarity on Autopilot

    Monthly reports with real profit per SKU, VAT optimised, deadlines managed. You focus on selling. Ongoing · 5 min/month from you

Free · 30 minutes

What’s included in your Tax Health Check.

Thirty minutes with an ACCA-qualified accountant. We surface the savings, gaps, and structural issues most accountants miss — no obligation, no sales pitch.

  • FBA VAT Recovery Scan

    We identify potentially reclaimable VAT on eligible storage fees, advertising, and fulfilment charges.

  • Hidden Fee Analysis

    Full breakdown of your referral fees, fulfilment fees, long-term storage charges, and advertising spend.

  • Structure Review

    Sole trader vs. limited company — we’ll show you which structure saves the most tax for your revenue level.

  • Deadline Check

    We confirm your VAT, Corporation Tax, Self Assessment, and filing deadlines so nothing gets missed.

  • Not ready to book a call?

    Download our free Amazon FBA Tax Savings Checklist — the same checklist we use with clients to find £2K–£8K in annual savings. No spam. Unsubscribe anytime.

Why us

Why choose Zmartly for amazon fba sellers.

  • 01

    Built for FBA, Not Generalist

    We live in Seller Central settlement reports. Referral fees, FBA fees, storage, PPC — every line categorised correctly so your P&L is real.

  • 02

    Per-SKU Profit, Not Just Revenue

    COGS recognised when stock sells, not when you buy it. You finally see which products actually make money after Amazon takes its cut.

  • 03

    VAT Done Right Across Markets

    UK, EU OSS, and IOSS handled together — no double-paying, no missed reclaims on storage and ad spend.

Questions? We’ve got answers

The most common questions.

We pull the full settlement report from Seller Central (or via A2X / Link My Books into Xero) and categorise every line: referral fees, FBA fulfilment, storage, PPC, refunds, reimbursements, and disbursements. Reconciling only the bank deposit is how generalists hide fees inside revenue and break your true margin. You see a real P&L by SKU, not a Frankenstein number.

Since Aug 2024 Amazon UK invoices most seller fees through Amazon EU S.a.r.l. UK Branch with UK VAT, which is reclaimable on your VAT return if you are VAT-registered. We audit the last 4 years of fee invoices, identify reclaimable VAT on storage, advertising and fulfilment, and submit the correction. Most FBA sellers we onboard recover £1,500-£6,000 in the first quarter.

Yes. We register and file UK VAT, EU OSS for B2C distance sales, and IOSS for sub-€150 imports, plus local VAT registrations wherever Amazon stores your stock (DE, FR, IT, ES, PL, CZ). We reconcile the VAT Transactions Report monthly so nothing falls between jurisdictions and you never double-pay.

If they expense inventory at purchase instead of at sale, miss reclaimable VAT on FBA fees, or hand you a single-line P&L, you are almost certainly overpaying tax and flying blind on margin. We handle the entire handover (HMRC re-authorisation, records transfer, Xero rebuild) in week one with zero effort from you, and most FBA clients recover our annual fee within the first VAT return.

Fixed monthly pricing from £99 (Essentials) up to £499 (Enterprise), covering bookkeeping, VAT, year-end accounts and unlimited email support — replies inside 72 hours, every message. Onboarding takes 5-10 working days from signed engagement letter, with a 30-day money-back guarantee and rolling monthly terms, so there is no long contract to escape if it isn't a fit.

Free · 30 minutes · No obligation

Stop overpaying tax. Start filing in 5 days.

Thirty minutes with an ACCA-qualified accountant. Most owners uncover £1,000–£3,000 in annual savings on the first call. If we are not the right fit, you walk away with a free tax review on the house.

Joined by 240+ UK businesses this year
4.9 Google< 72h reply time30-day money-back