Part-time CFO services that give you full-time grip on the numbers

Land in the US with the numbers, structure and reporting investors expect, from a UK accountant who knows both sides of the Atlantic.

Zmartly's virtual CFO services give US-incorporated startups one named, qualified accountant who owns the forward-looking numbers on both sides of the Atlantic. Expanding from the UK into the US is rarely a tax question alone, it's a sequence of decisions that lock in once you've made them. Pick the wrong entity and a future US funding round means an expensive conversion. Set up bookkeeping the British way and your first US accountant has to unpick it. Zmartly gives you a fractional CFO who has guided UK founders through the same path: choosing between a Delaware C-Corp and a Wyoming or state LLC, getting an EIN without a US Social Security number, standing up US-GAAP bookkeeping, and keeping your UK and US books talking to each other. You get a named, qualified accountant, fixed monthly pricing from £129 to £499, a 72-hour reply guarantee, a 30-day money-back promise and rolling monthly terms, so senior financial leadership scales with you without a full-time hire or a long lock-in.

See which CFO services fit your stage

  • 4.9 Google · 63 reviews
  • CIMA-regulated
  • 30-day money-back
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Our expertise covers

Everything in this service, in one bill.

  • 01

    Choosing your US entity: C-Corp vs LLC

    The structure decision drives everything that follows. A Delaware C-Corp is the default for founders who plan to raise from US venture capital, most US funds cannot, under their own rules, invest in an LLC, and they expect Delaware. A Wyoming or single-member LLC is cheaper to run, more private and well suited to a US sales arm or a bootstrapped operation, but converting an LLC to a C-Corp later is a real cost (commonly several thousand dollars in legal and filing fees). We map your funding plans, where your team and customers will actually sit, and your UK group structure before you commit, so you don't pay to undo the wrong choice.

  • 02

    Delaware and Wyoming incorporation

    We coordinate the state filing end to end: formation documents, registered agent (required in every state, and essential when you have no US address), and the governance basics a C-Corp needs from day one. Delaware is the investor-standard home for a C-Corp; Wyoming is a popular low-cost, low-disclosure home for an LLC. We explain the trade-offs in plain English rather than defaulting you into whichever is easiest to file, and we keep your UK company correctly positioned as parent or sister entity where a group structure makes sense.

  • 03

    EIN without a US SSN

    Every US entity needs an Employer Identification Number to open a bank account, hire, and file. UK founders without a US Social Security number or ITIN can still obtain one, the responsible party applies on Form SS-4 by fax or post, providing a foreign passport or other accepted ID. The online route is generally not available without a US taxpayer ID, so timing is the catch: foreign-founder EINs can take a few weeks rather than minutes. We prepare and submit SS-4 correctly the first time and track it to issue, so banking and payroll aren't held up.

  • 04

    US bookkeeping on US-GAAP

    US books look different from UK books, different chart of accounts, US-GAAP treatment, sales-tax rather than VAT, and federal plus state filing obligations. We set up your accounting (typically QuickBooks Online) on a US-GAAP basis from the start, so your records are clean for a future US accountant, lender or investor, and you avoid the rework of converting UK-style books later. Month-end close, reconciliations and management accounts are delivered on a predictable rhythm.

  • 05

    Fractional CFO and investor readiness

    Beyond compliance, you get senior financial leadership on tap: a board-ready financial model, cash-flow runway and scenario planning, budgeting, and a data room and metrics that stand up to US investor diligence. You pay for the hours you need, typically a defined block each month, instead of a US CFO salary that easily runs past $200k. Your named accountant joins the calls that matter: fundraising prep, pricing, hiring plans and the numbers behind them.

  • 06

    Keeping UK and US in step

    Running both sides means transfer pricing between the entities, the UK-US tax treaty, intercompany charges, and consolidating two sets of books into one true picture for your board. We keep your UK obligations (Companies House, HMRC, Corporation Tax) and your US obligations aligned, flag where a registered foreign entity may face FinCEN beneficial-ownership reporting, and make sure decisions taken for the US don't create an avoidable UK problem, or the reverse.

Why it pays off

What you actually get.

  • One adviser, both jurisdictions

    You're not juggling a UK accountant and a US accountant who never speak. A single named, CIMA-regulated contact owns the whole picture, UK group, US entity, and how they fit together, so nothing falls between the two.

  • Fixed pricing, no surprises

    Transparent monthly fees of £129, £250 or £499 depending on scope, with one-off project work available. You know the cost before we start; there's no hourly meter running during your expansion.

  • Rolling monthly, 30-day money-back

    No annual lock-in and no long contract to expand to the US. Terms are rolling monthly, and a 30-day money-back guarantee means you can start without betting the runway on it.

  • Set up right the first time

    Getting entity choice, EIN and US-GAAP books right at the outset avoids the most expensive mistakes, an LLC-to-C-Corp conversion, or rebuilding messy books before a raise. We optimise for where you're going, not just where you are.

  • Investor-ready when it counts

    A financial model, clean books and a diligence-ready data room mean that when a US round appears you move on it, instead of spending weeks getting your numbers presentable.

  • Replies within 72 hours

    Cross-border questions can't wait on a queue. You get a guaranteed response within 72 hours from the person who actually knows your file, useful when an IRS, bank or investor deadline is live.

What do CFO advisory services actually cover?

Fractional CFO services give you a senior finance leader part-time, on a fixed monthly arrangement, instead of a full-time hire. You get the judgement of a chief financial officer, the forecasting, the fundraising preparation, the board reporting and the strategic calls on pricing and cash, without carrying a six-figure salary on your payroll.

It is worth being clear about what a fractional CFO is not. A bookkeeper records what has already happened. An accountant prepares your statutory accounts and tax returns and keeps you compliant. A fractional CFO sits a level above both: they own the forward-looking work, the model that tells you whether you can afford the next hire, the runway calculation that tells you how many months of cash you have left, and the numbers a board or an investor will scrutinise. Most growing companies need all three functions; the question is whether virtual CFO services justify a full-time hire yet.

In practice CFO advisory services cover cash-flow forecasting and scenario planning, a board-ready financial model, budgeting and budget-versus-actual reporting, fundraising and investor diligence support, pricing and margin analysis, and the financial side of hiring and expansion decisions. The work is strategic and recurring rather than transactional, which is exactly why it suits a fixed monthly block of senior time rather than a permanent hire.

Ecommerce CFO services for online sellers

If you sell on Amazon, Shopify or TikTok Shop, our ecommerce CFO services model marketplace fees, ad spend and stock so you can see the true contribution from each channel. That turns messy platform payouts into numbers you can actually plan against.

See also: What is a fractional CFO? A UK guideFractional CFO vs accountant for a startupUS bookkeeping and US-GAAP support

When do you need CFO consulting services rather than an accountant?

You need outsourced CFO services when the financial decisions in front of you have outgrown your bookkeeping and your founder instinct, but the workload does not yet justify a full-time finance director. The usual triggers are a fundraise on the horizon, revenue growing fast enough that cash timing becomes a risk, a board that now expects proper reporting, or a founder spending more evenings in spreadsheets than is healthy or wise.

Company size is a useful, objective signal. Under Companies House thresholds for financial years beginning on or after 6 April 2025, a company counts as small (and is generally exempt from audit) if it meets at least two of three tests: turnover no more than £15 million, balance sheet total no more than £7.5 million, and 50 employees or fewer. As you climb through that band, the finance function that worked at startup stage starts to creak, and the audit and reporting obligations that come with crossing it are far easier to meet when someone senior already owns the numbers. The micro-entity floor sits much lower, at £1 million turnover, £500,000 balance sheet and 10 employees, so most businesses considering a CFO are comfortably past it.

If you are not sure whether you have crossed the line from needing an accountant to needing CFO consulting services, that is itself a useful conversation. You can book a free 30-minute call with us and we will tell you honestly which finance layer your business is missing, rather than selling you a tier you do not need yet.

External CFO cover without a full-time hire

External CFO services give you that senior judgement on tap, without the salary, employer National Insurance and pension of a permanent appointment. These are the CFO services for startups that have crossed from record-keeping into real financial strategy.

Size threshold (FY beginning on or after 6 Apr 2025)Small company / audit exemptionMicro-entity
Annual turnoverNo more than £15 millionNo more than £1 million
Balance sheet totalNo more than £7.5 millionNo more than £500,000
Average employees50 or fewer10 or fewer
Conditions to meetAt least 2 of the 3At least 2 of the 3

See also: Companies House audit exemption thresholds (gov.uk)Company size and micro-entity thresholds (gov.uk)Book a free 30-minute call

How much do CFO outsourcing services cost versus a full-time hire?

Part-time CFO services cost a fraction of a permanent hire because you pay for a defined block of senior time each month rather than a full salary, employer National Insurance, pension and benefits. A full-time finance director in the UK is a senior six-figure commitment once total package is counted; a fractional arrangement lets you access the same calibre of judgement for the hours you genuinely need.

At Zmartly the work sits inside fixed monthly pricing of £129, £250 or £499 depending on scope, with one-off project work available for a specific fundraise or model build. There is no hourly meter running and no surprise add-ons, which keeps CFO services predictable when you are already carrying the cost of growth. Billing is rolling monthly with a 30-day money-back guarantee, so you can scale the support up as the business grows and down if plans change, without an annual lock-in.

The other saving is timing. Hiring a full-time CFO too early means paying for capacity you cannot yet use; hiring one too late means scrambling for clean numbers when an investor or lender appears. CFO outsourcing services let you match senior finance cost to the stage you are actually at, then convert to full-time only when the workload truly demands it.

Remote CFO services, available on demand

Because the work runs over video calls and shared software, remote CFO services reach founders wherever they are, with senior time available on demand for the decisions that cannot wait. You get the same named accountant either way.

See also: Fractional CFO vs full-time CFO: which to hireA UK founder's guide to fractional CFOsFinancial forecasting for startups

Do you need interim CFO services or an ongoing fractional CFO?

These terms get used interchangeably, but they describe different commitments. A fractional CFO is an ongoing, part-time relationship: the same senior person stays with your business month after month, building real knowledge of your numbers and strategy. Interim CFO services are a temporary, usually full-time placement to cover a gap, for example after a departure or through a transaction, and end once the gap is closed.

Part-time CFO usually means the same thing as fractional in everyday use, though some people use it to describe a single employee working reduced hours rather than an external adviser. Outsourced CFO emphasises that the function sits outside your payroll entirely, delivered by a firm rather than an individual on your books. The practical distinction that matters to you is continuity and accountability: you want one named person who owns the forward-looking numbers and stays put, not a rotating queue.

That is how our fractional CFO services work. You work with a single named, qualified accountant who owns your financial picture, with replies guaranteed within 72 hours. For UK founders this also means one adviser who understands both your domestic obligations and any cross-border structure, so nothing falls between two sets of books. If you are weighing up whether to bring this in now or wait, our guide on the future of fractional finance sets out where the model is heading and who it suits.

Interim, contract and freelance CFO cover

Interim, contract and freelance arrangements all describe short-term or remote cover, brought in for a fixed gap or on demand. The trade-off is continuity, because an adviser who rotates has less context than one named person who stays with you.

See also: The future of fractional CFOsHow a fractional CFO supports a fundraise

Who leads your US and UK finance?

You are not handed to a junior learning on your account. Your outsourced CFO services are led by qualified accountants at a CIMA-regulated firm, headed by Harvey Dhillon (ACMA, CGMA), who holds the firm's CIMA practising certificate and has taken UK founders through US entity choice, EIN without a US SSN, US-GAAP bookkeeping and investor-ready reporting. That means board-level judgement backed by a professional body, and one named contact who owns both sides of your books, rather than a freelancer you found last week.

How we deliver

Four steps from first call to filed.

  • 01

    Discovery

    Understanding your business needs.

  • 02

    Solution Design

    Crafting your custom accounting strategy.

  • 03

    Onboarding

    Quick and easy integration.

  • 04

    Regular Rhythm

    Consistent monitoring and reporting.

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Common questions

Frequently asked questions.

They give you a senior finance leader for part of the week or month, on a fixed fee, instead of a full-time hire. In plain terms, that is what CFO services means for a growing company: someone who owns the forecast, the board pack and the fundraising numbers, without a six-figure salary on the payroll. It is CFO support at the level you actually need, and no more.

They sit entirely outside your payroll, delivered by a firm rather than an employee on your books. You get the same board reporting, fundraising support and financial strategy, with a named accountant and fixed monthly fees. Some firms call this CFO controller services when it also covers the day-to-day ledger, and we can do both.

A fractional CFO delivers the same strategic outputs a full-time CFO would (board reporting, fundraising support, financial strategy, KPI design, scenario modelling and investor communication) at a fraction of the cost, because you pay for a defined block of senior time rather than a full salary, employer National Insurance and pension. At Zmartly that sits inside fixed monthly pricing from £129 to £499. The trade-off is they are not in the building every day, so we structure the work around defined regular contact, monthly board prep and on-demand availability for the big decisions.

We build the three-statement model, the KPI dashboard, the data room, the pitch deck financials, the due diligence responses, term sheet review and post-close board reporting. We work alongside you and your lawyers rather than replacing them. Good preparation tends to reduce the number of investor follow-up questions, which keeps the process moving.

Usually one of three triggers: a fundraise on the horizon (12 months out is ideal), revenue growing past roughly £1 million in annual recurring revenue (ARR), where your unit economics need modelling properly, or a big strategic decision (expansion, an acquisition, a major hire) where the financial stakes outweigh founder bandwidth. Earlier than that, bookkeeping plus monthly management accounts usually covers the ground.

Yes. This is one of our most common situations: UK founders expanding to the US, or US founders trading into the UK. We map entity structure, transfer pricing, where your intellectual property sits, R&D tax credit in the US (Section 41), R&D relief in the UK and cash-pooling, so the group runs tax-efficiently from the start rather than being restructured at the first audit.

Fixed monthly pricing of £129, £250 or £499 depending on scope, with one-off project blocks for a specific fundraise or model build. No hourly meter inside the plan and no surprise invoices. Billing is rolling monthly with a 30-day money-back guarantee, so you can scale up before a raise and back down afterwards.

They sit at different levels. A bookkeeper records what has already happened. An accountant prepares your statutory accounts and tax returns and keeps you compliant on both sides of the Atlantic. A financial controller runs the day-to-day finance operation and the month-end close. A fractional CFO sits above all three and owns the forward-looking work: the forecast, the fundraising model, pricing and margin decisions, and the numbers a board or investor will scrutinise. Most growing companies need all of these functions; the only question is whether the CFO layer yet justifies a full-time salary, and at your stage it usually does not.

Growing, founder-led companies that have outgrown a bookkeeper but cannot yet justify a six-figure full-time CFO: scaling startups and SMEs, SaaS and technology, and ecommerce. We are a particularly strong fit for UK-US cross-border businesses, US-incorporated startups with UK founders or operations, where one team handling both IRS and HMRC removes a real headache. If you are not sure whether you are ready for CFO-level support, book a free call and we will tell you straight rather than sell you a tier you do not need yet.

Word of mouth

What clients actually say.

  1. I’ve had an excellent experience working with Zmartly. Harvey and the team are professional, responsive, and genuinely supportive. They explain things clearly, stay on top of deadlines, and always look for practical ways to save tax and improve…
    Google reviewer land4 success (chill feel good)
    land4 success (chill feel good)Verified Google review · 6 months ago
  2. I’ve used several accountants in the past, but hands down there is no one better than Harvey at Zmartly. He really understands exactly what advice you’re looking for and explains everything clearly and professionally. Nothing ever feels rushed…
    Google reviewer Heena
    HeenaVerified Google review · 4 months ago
  3. I started working with Zmartly Accountants after having serious issues with my previous accounting firm. They were missing deadlines, incorrectly calculating VAT, constantly late, and extremely difficult and frustrating to communicate with. Switching to Zmartly was a huge…
    Google reviewer Jorge Carballo Gomez
    Jorge Carballo GomezVerified Google review · 5 months ago
  4. I've had a terrible experience with multiple accountants. Zmartly have been incredible. If you do ecommerce / Amazon FBA you definitely need to go with someone who understands the complexities with it. Thanks to Harvey and his amazing…
    Google reviewer Sean Barrington
    Sean BarringtonVerified Google review · 6 months ago
  5. Its not easy to find accountants who understand ecommerce especially Amazon and these guys know Amazon very well. Always helps us with advice if they spot something we incorrectly. Super easy to speak with someone if you have…
    Google reviewer Darius Jaselskis
    Darius JaselskisVerified Google review · 6 months ago
  6. I’ve had an excellent experience working with Zmartly. Harvey and the team are professional, responsive, and genuinely supportive. They explain things clearly, stay on top of deadlines, and always look for practical ways to save tax and improve…
    Google reviewer land4 success (chill feel good)
    land4 success (chill feel good)Verified Google review · 6 months ago
  7. I’ve used several accountants in the past, but hands down there is no one better than Harvey at Zmartly. He really understands exactly what advice you’re looking for and explains everything clearly and professionally. Nothing ever feels rushed…
    Google reviewer Heena
    HeenaVerified Google review · 4 months ago
  8. I started working with Zmartly Accountants after having serious issues with my previous accounting firm. They were missing deadlines, incorrectly calculating VAT, constantly late, and extremely difficult and frustrating to communicate with. Switching to Zmartly was a huge…
    Google reviewer Jorge Carballo Gomez
    Jorge Carballo GomezVerified Google review · 5 months ago
  9. I've had a terrible experience with multiple accountants. Zmartly have been incredible. If you do ecommerce / Amazon FBA you definitely need to go with someone who understands the complexities with it. Thanks to Harvey and his amazing…
    Google reviewer Sean Barrington
    Sean BarringtonVerified Google review · 6 months ago
  10. Its not easy to find accountants who understand ecommerce especially Amazon and these guys know Amazon very well. Always helps us with advice if they spot something we incorrectly. Super easy to speak with someone if you have…
    Google reviewer Darius Jaselskis
    Darius JaselskisVerified Google review · 6 months ago
4.9
Google · based on 63 reviews
Zmartly Ltd12 Hammersmith Grove, London W6 7AP020 8175 5145[email protected]
Free · 30 minutes · No obligation

Stop overpaying tax. Start filing in 5 days.

Thirty minutes with a qualified accountant. Most owners uncover £1,000-£3,000 in annual savings on the first call. If we are not the right fit, you walk away with a free tax review on the house.

Google reviewer land4 success (chill feel good)Google reviewer HeenaGoogle reviewer Jorge Carballo GomezGoogle reviewer Sean BarringtonGoogle reviewer Darius Jaselskis
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