1 · What are cookies?
Cookies are small text files stored on your device when you visit a website. They allow the site to recognise your browser between page loads and across visits, which is essential for things like remembering preferences, keeping you signed in, and measuring how the site is used. Similar technologies — local storage, pixels and tags — work in comparable ways and are covered by this policy.
2 · How we use cookies
We use cookies only for purposes that improve your experience of zmartly.co.uk. We do not use cookies to build personal profiles for advertising, and we do not sell information collected via cookies to third parties.
3 · Types of cookies we set
Strictly necessary
Required for the site to function — for example, remembering whether you have dismissed the sticky Book a call bar within a single browser session, or rendering pages from the correct edge cache. These do not require consent under UK PECR.
Performance & analytics
Help us understand how visitors move through the site so we can improve content and page speed. These are only set after you give consent via the cookie banner. We use aggregated, anonymised analytics — we do not log IP addresses in full and we apply IP anonymisation where supported.
Functional
Remember preferences such as your last-viewed plan on the pricing page or whether the table of contents on a long article is collapsed. These are set only after consent.
4 · Third-party cookies
Some pages embed third-party services that may set their own cookies. The two you will encounter on zmartly.co.uk are:
- Cal.com — the booking modal used by the “Book your call” CTAs. Cal.com may set cookies on calendar.zmartly.co.uk to remember timezone and partial booking progress.
- Google Maps — embedded on the Contact page to show our London office location.
Each third party is responsible for its own cookie policy; links to their policies are available from the embedded widgets.
5 · How to control cookies
You can accept or reject non-essential cookies via the cookie banner that appears on your first visit. Your choice is remembered for 12 months and can be changed at any time by clearing site data in your browser, which will trigger the banner again on your next visit.
Every major browser also lets you block or delete cookies at the browser level — see Chrome, Firefox, Safari, or Edge. Blocking strictly-necessary cookies may break parts of the site.
6 · Changes to this policy
We may update this Cookie Policy as our use of cookies changes. The latest version is always published at zmartly.co.uk/cookie-policy.
7 · Contact us
Questions about cookies or this policy? Email info@zmartly.co.uk.