Income From Five Different Places
Creator Fund, brand deals, TikTok Shop commissions, affiliate links, gifting — and a generalist accountant who treats it all like one lump sum.
Who we helpTikTok Creators
Tired of Confusing Finances Killing Your TikTok Creator Dreams?
Specialist accounting for tiktok creators. Real numbers, fixed pricing, replies inside 72 hours — every time.
★ 4.9 Google · 56 reviews240+ UK businesses served30-day money-back
Sound familiar?
The pain points no one warned you about.
Tax Bill Bigger Than the Rent
Brand deals paid gross, no PAYE, no withholding — then January arrives and HMRC wants 40% you’ve already spent.
No Idea What’s Actually Deductible
Cameras, ring lights, props, the trip you filmed in Bali, the part of your rent you film in — most of it is claimable, almost none of it gets claimed.
Sole Trader vs Ltd Confusion
You hit £50K and everyone tells you to “go limited” — without modelling whether that actually saves you money at your specific income mix. Is this for you?
The switch
Your current accountant vs Zmartly.
Where you are now
Most accountants
- 01Reply time5–10 day wait
- 02Year-end speed6+ weeks
- 03PricingSurprise hourly bills
- 04Software"What do you use?"
- 05SpecialismGeneral accounting
- 06GuaranteeYou wait, you pay
Where you could be
Zmartly
- 01Reply time< 72h, every message
- 02Year-end speed5 business days
- 03PricingFixed monthly fee
- 04SoftwareXero / QuickBooks Partner
- 05SpecialismSector-specific playbook
- 06Guarantee30-day money-back
How it works
From first call to full clarity.
01 Immediate Financial Triage
Comprehensive financial health check, identify immediate profit drains, and develop an emergency tax strategy. Day 1 · 30 minutes.
02 Ongoing Financial Protection
Monthly financial review, quarterly tax optimisation, and continuous profit strategy refinement. Ongoing · 5 min/month from you.
Free · 30 minutes
What’s included in your Tax Health Check.
Thirty minutes with an ACCA-qualified accountant. We surface the savings, gaps, and structural issues most accountants miss — no obligation, no sales pitch.
Profit Protection Strategies
Forensic income tracking, platform-fee optimisation, and tax-efficient revenue structuring across every income stream.
Financial Survival Toolkit
Creator-specific tax strategies, income stabilisation across feast-and-famine months, and expense optimisation that actually holds up to HMRC.
Technology-Powered Financial Defence
Real-time profit dashboards, automated expense tracking, and predictive income modelling — compliance monitoring built in.
Why us
Why choose Zmartly for tiktok creators.
01 We Speak Creator Language
Platform-specific expertise across TikTok, Instagram, YouTube, and TikTok Shop — we understand how content monetisation actually works.
02 Multi-Stream Income Mapped Properly
Creator Fund, brand deals, affiliate, gifting, Shop commissions — all reconciled into one clean P&L by stream.
03 Tax Strategy That Holds Up
Fixed-price packages, dedicated account manager, and HMRC-bulletproof structures — built for creators, not sold off the shelf.
Questions? We’ve got answers
The most common questions.
Usually yes. If the gift is conditional on you posting content (the standard brand-deal arrangement), HMRC treats the retail market value as taxable income — even if no cash changed hands. Truly unsolicited PR with no contract or content obligation can fall outside, but the line is fact-specific. We log the market value of every gifted item against the deliverables so your return holds up if HMRC asks.
We map each stream into its own ledger account so you can see Creator Fund payouts, gross brand-deal fees, TikTok Shop commissions (after the platform's cut), affiliate income and gifting valuations as separate lines on one clean P&L. That tells you which content actually pays, what your effective tax rate is per stream, and how much to set aside each month for the January bill.
Not automatically. At current Corporation Tax (19-25%) plus dividend tax, the real crossover for most creators is closer to £40K-£60K of retained profit, and it only makes sense if you don't need to draw everything personally. We model your specific income mix — including brand-deal seasonality, US withholding on YouTube, and whether your name is the brand — before recommending Ltd, sole trader, or a hybrid.
If they can't tell you whether your Bali filming trip is deductible, how to value gifted products, or how to handle US withholding tax on YouTube AdSense, you are almost certainly overpaying. We work with creators every day, including TikTok Shop sellers, and most clients recover our fee through expenses their previous accountant never claimed — cameras, ring lights, props, home-studio use of home, software subs, the lot.
Fixed monthly pricing from £99 with all returns, bookkeeping and advice bundled — no surprise bills, no per-call charges, replies inside 72 hours. Rolling monthly with no long contract and a 30-day money-back guarantee, so if your income drops or you outgrow us, you walk away. Onboarding takes about a week and we handle the handover from your old accountant ourselves.
Free · 30 minutes · No obligation
Stop overpaying tax. Start filing in 5 days.
Thirty minutes with an ACCA-qualified accountant. Most owners uncover £1,000–£3,000 in annual savings on the first call. If we are not the right fit, you walk away with a free tax review on the house.
