Multi-channel VAT, marketplace fees and currency conversion, all handled by ecommerce tax specialists. Straightforward pricing from £129/month + VAT, no tie-in.
As featured in
E-commerce has rules a high-street accountant rarely sees. Here is what it quietly costs you when they get missed.
Amazon, eBay and Shopify each report sales differently, and marketplace-collected VAT, OSS/IOSS and cross-border rules trip up generalists. Get it wrong and you either overpay HMRC or build a liability you cannot see coming.
Referral fees, FBA storage, advertising and payment-processor charges all affect your numbers and your VAT position. Treated as one lump 'expense', the detail that lowers your tax bill gets lost.
Selling into the US or EU means payouts in other currencies and FX gains and losses. Most accountants convert at the wrong rate or ignore it entirely, which is both a tax risk and a reporting mess.
No monthly bookkeeping means a scramble every January, a tax bill you find out about too late, and no time to do anything about it. We keep your books current so the number is never a shock.
If you are just starting out and happy in a spreadsheet, we will tell you so on the call.
From £129/month + VAT. No tier upgrades hidden behind the form.
Ecommerce tax specialists whose comment has run in The Times, on Sky News and in the Daily Express.
Amazon, Shopify, eBay, Etsy and TikTok sales, fees and refunds reconciled monthly.
Registration, returns and MTD filing from Xero or QuickBooks, including OSS/IOSS where it applies.
Company accounts or Self Assessment prepared, checked with you, and filed early.
Marketplace fees and multi-currency payouts treated properly, not lumped into one line.
Xero or QuickBooks set up and paid for as part of your plan, plus the integrations to your channels.
Quarterly check-ins so decisions are made before year-end, not explained after it.
Replies same or next working day.
I’ve had an excellent experience working with Zmartly. Harvey and the team are professional, responsive, and genuinely supportive. They explain things clearly, stay on top of deadlines, and always look for practical ways to save tax and improve…
I’ve used several accountants in the past, but hands down there is no one better than Harvey at Zmartly. He really understands exactly what advice you’re looking for and explains everything clearly and professionally. Nothing ever feels rushed…
Have been working Zmartly for nearly 2 years now for my E-Commerce Business and they have been spot on in every aspect. they have given me amazing advice to save tax and they are always on point with…
I started working with Zmartly Accountants after having serious issues with my previous accounting firm. They were missing deadlines, incorrectly calculating VAT, constantly late, and extremely difficult and frustrating to communicate with. Switching to Zmartly was a huge…
I've had a terrible experience with multiple accountants. Zmartly have been incredible. If you do ecommerce / Amazon FBA you definitely need to go with someone who understands the complexities with it. Thanks to Harvey and his amazing…
I’ve had an excellent experience working with Zmartly. Harvey and the team are professional, responsive, and genuinely supportive. They explain things clearly, stay on top of deadlines, and always look for practical ways to save tax and improve…
I’ve used several accountants in the past, but hands down there is no one better than Harvey at Zmartly. He really understands exactly what advice you’re looking for and explains everything clearly and professionally. Nothing ever feels rushed…
Have been working Zmartly for nearly 2 years now for my E-Commerce Business and they have been spot on in every aspect. they have given me amazing advice to save tax and they are always on point with…
I started working with Zmartly Accountants after having serious issues with my previous accounting firm. They were missing deadlines, incorrectly calculating VAT, constantly late, and extremely difficult and frustrating to communicate with. Switching to Zmartly was a huge…
I've had a terrible experience with multiple accountants. Zmartly have been incredible. If you do ecommerce / Amazon FBA you definitely need to go with someone who understands the complexities with it. Thanks to Harvey and his amazing…
The problem: Selling on Amazon and Shopify into the UK and EU, with a generalist accountant treating it like a single UK shop. Marketplace VAT was being estimated, fees were lumped into one expense line, and the January return was always a last-minute guess.
What we did: Connected both channels to Xero, applied the correct marketplace and OSS VAT treatment, separated fees and FX, reviewed the prior year, and set up monthly reconciliation with quarterly tax planning.
The outcome: VAT now filed correctly and on time, books current every month, and the year-end number known months ahead instead of the night before, with a single accountant who understands the business.
CIMA-regulated accountants · Xero · VAT · year-end · CT600 · replies same or next working day. No setup fee, no add-ons.
Our guarantee: if we cannot save you our fee in your first year, you get every penny of it back. The risk is ours, not yours.
| What matters | Generalist | Zmartly |
|---|---|---|
| Marketplace + cross-border VAT | Often misapplied | Handled as standard |
| Multi-channel bookkeeping | Manual, error-prone | Synced from your stores |
| Marketplace fees + FX | Lumped together | Itemised + optimised |
| Track record | Hard to check | Quoted in The Times and FT Adviser |
| Monthly price | Hourly or unclear | From £129/mo + VAT, fixed |
| Response time | Days | Same or next working day |
Comparison reflects the typical generalist high-street accountant, not any named firm.
Harvey Dhillon is Founder and CEO of Zmartly, which he set up after 12 years specialising in businesses like yours. He is a registered HMRC agent, and he and his team are quoted on tax in The Times, FT Adviser and Sky News. Email us or book a free call, and we reply the same or next working day.
30 minutes with a qualified accountant who works with online sellers every day. We will review your setup and tell you exactly what we would do differently. No pitch, no obligation.
Free 30-minute call. Switch any time, including mid tax-year.
Amazon (FBA and FBM), Shopify, WooCommerce, eBay, Etsy, Vinted and TikTok Shop, plus sellers running several at once. We connect them to Xero or QuickBooks so everything reconciles in one place.
Yes. Marketplace-collected VAT, OSS and IOSS for EU sales, and UK VAT including the threshold and MTD filing are all part of what we do. It is one of the most common things generalist accountants get wrong for sellers.
Plans start from £129/month + VAT and cover bookkeeping, VAT and year-end. Larger or more complex businesses move to our £250 or £499 + VAT plans. We quote you a fixed price on the call, no surprises.
No. We handle the handover with your current accountant and HMRC, set up your software, and review your prior year, all included. Switching is free and you can do it at any point in your tax year.
That is normal for growing sellers. We will get you current, file what is outstanding, and where it helps we can amend prior returns. The first call is the place to tell us where things stand.
Yes. Zmartly is a CIMA-regulated firm of qualified accountants, and our comment has run in The Times, on Sky News and in FT Adviser.
Want the detail for your marketplace? Ecommerce accountants for Amazon, Shopify and eBay sellers