Brand deals, ad revenue, gifted products, payments from overseas platforms — your income doesn’t arrive as a tidy payslip. We make it make sense.
Looking for a UK accountant for content creators and influencers who actually understands how you earn? Your income comes from brand partnerships, ad and subscription revenue, affiliate links, tips and gifted products — across several platforms, often in different currencies, with overseas tax sometimes taken off before it reaches you. We pull it all into one clear picture, claim every allowable cost, and keep you on the right side of HMRC — so you keep more of what you make.
Brand deals, ad and subscription revenue, affiliate commission, tips and merch are all taxable — often paid on different schedules and in different currencies. We bring every stream into one clean set of figures so nothing is missed, double-counted or forgotten at year end.
A “free” product, trip or stay given in return for content is taxable income at its value — HMRC treats it as a barter transaction. We value and record gifted items correctly so a PR haul doesn’t turn into a surprise tax bill or an HMRC enquiry.
Payments from US platforms can have up to 30% withheld before you’re paid. By completing the right treaty form (W-8BEN) and claiming foreign tax credit relief, we make sure you aren’t taxed twice on the same income.
Cameras, lighting, microphones and editing software, a fair share of your home studio, phone and broadband, props and travel to shoots — we make sure your real costs reduce your tax, with capital allowances on your kit.
We reconcile brand deals, ad revenue, affiliate income, subscriptions, tips and merch across every platform and currency into accounts that actually balance.
We value and record gifted products, trips and PR packages as taxable income at market value, with the evidence HMRC expects to see.
We handle US and other overseas platform payments, the W-8BEN treaty form, and foreign tax credits so overseas tax isn’t paid twice.
Equipment, software, home-studio use of home, props, travel and a fair share of phone and internet — claimed in full, with the Annual Investment Allowance on your gear.
We monitor your turnover, handle VAT on brand work, and apply the place-of-supply rules correctly when platforms pay you from abroad.
We advise when incorporating starts to save you tax as your income grows, and plan a tax-efficient salary-and-dividend mix.
Understanding your business needs.
Crafting your custom accounting strategy.
Quick and easy integration.
Consistent monitoring and reporting.
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Usually yes. If you receive a product, trip or stay in return for posting about it, HMRC treats it as a barter transaction and it's taxable income at the item's value — the same as being paid in cash. A genuinely unsolicited gift with no strings attached can be different. We help you value gifted items and record them properly so a big PR month doesn't become an unexpected tax bill.
It's all self-employment (trading) income, whatever platform or currency it arrives in — brand deals, ad and subscription revenue, affiliate commission, tips and merch are combined and taxed through Self Assessment, or through your company if you've incorporated. Once your total trading income passes the £1,000 trading allowance you need to declare it, even if it's a side hustle. We bring every stream together so your figures are right.
Often, yes. US platforms can withhold up to 30% of your earnings unless you complete a W-8BEN form claiming the UK–US tax treaty, which usually reduces the withholding (frequently to nil on royalties). Where tax has already been taken, we claim foreign tax credit relief on your UK return so you're not taxed twice. We make sure the right forms are in place with each platform.
Sole trader is simplest and fine while you're building up. As your profits grow, a limited company can be more tax-efficient — you take a mix of salary and dividends rather than paying Income Tax on everything — but it adds admin and your accounts become public at Companies House. There's no one-size-fits-all answer, so we model your actual numbers and tell you honestly when incorporating is worth it.
The costs that are genuinely for your content: cameras, lighting, microphones and editing software, a reasonable share of your home used as a studio, business phone and broadband use, props, and travel to shoots and events. Everyday clothing you could wear normally usually isn't allowable, even if you bought it for a shoot. We keep a creator-specific expense list so you claim everything you're entitled to and nothing you're not.
Once your VAT-taxable turnover passes £90,000 in any rolling 12-month period (or you expect to in the next 30 days). Brand-deal and sponsorship income usually counts towards that, while some payments from overseas platforms fall under different place-of-supply rules. We monitor your turnover and register you at the right moment, then pick the VAT scheme that suits you.
Don't ignore it. HMRC receives data directly from digital platforms and runs campaigns targeting undeclared online and creator income, so a 'nudge' letter means they likely already have information. We help you bring your filings up to date, make a voluntary disclosure if needed to reduce penalties, and deal with HMRC on your behalf so it's handled calmly and correctly.
Thirty minutes with an ACCA-qualified accountant. Most owners uncover £1,000–£3,000 in annual savings on the first call. If we are not the right fit, you walk away with a free tax review on the house.
