Intellectual Property Consulting Services That Connect Your Paperwork to Your Numbers

Intellectual property services that identify, protect and account for your IP: trademarks, assignments, valuation and Patent Box, handled by a qualified team.

Your brand, your code, your designs and your know-how are often the most valuable things your business owns, and the easiest to lose when the paperwork is wrong. Our intellectual property services bring the two halves together: the documents that secure your IP, and the accounting and tax that turn it into a real asset. That means one team for the legal paperwork and the numbers, not a solicitor and an accountant who never speak. You get a named, qualified accountant, fixed pricing, replies within 72 hours, and intellectual property consulting services that leave nothing valuable unprotected or unclaimed.

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Zmartly accountant reviewing a trademark and IP assignment file

What counts as intellectual property, and what do you already own?

If your business has a name, a logo, a website, code, product designs or a way of working your competitors do not have, you already own intellectual property. It is rarely the first thing founders think about, yet for most businesses it is worth more than the desks and laptops on the balance sheet.

IP falls into a few main types:

  • Trade marks, which cover your brand and product names
  • Patents, which protect genuinely new inventions
  • Copyright, which covers software, written content and designs
  • Registered designs, which protect the look of a product
  • Trade secrets and know-how, which cover confidential information, from formulas to customer data

Owning IP and being able to prove you own it are two different things. That gap usually shows up at the worst moment, when a buyer or investor starts asking. Our intellectual property protection services identify every protectable asset and secure it properly, before it costs you at due diligence.

See also: forming your limited company

Registered vs unregistered IP: what must you register?

Some intellectual property protects you the moment it exists. Some only protects you once it is registered, and until then it is exposed. Our intellectual property registration services cover the filing and the class choices, so the marks that matter are locked down. Getting this wrong is one of the most common and expensive mistakes we see, usually found when an investor or buyer starts asking questions.

Automatic rights still need proof. Copyright and unregistered design rights exist without any filing, but you have to show what you created, when, and that it belongs to the company rather than a founder or freelancer. Registered rights are stronger and far easier to enforce, which is why brand names, key products and inventions are usually worth registering. Our intellectual property consulting services tell you honestly which assets are worth the filing fee and which are already covered. Here is how the main UK rights compare:

Online intellectual property services, wherever you sell

If you trade on Amazon, Shopify or your own site, we protect the brand and content behind every channel, not just the shop you started with.

IP typeProtected automatically?What secures it
Copyright (code, content, designs)Yes, on creationDated records, plus assignment to the company
Trade secrets and know-howYes, if kept confidentialNDAs, access controls, a confidentiality policy
Trade marks (brand and product names)NoRegistration with the Intellectual Property Office
Patents (inventions)NoFiling before any public disclosure
Registered designs (product appearance)Weak unregistered right onlyRegistration for real protection
Our expertise covers

Everything in this service, in one bill.

  • 01

    IP audit and asset identification

    Most founders underestimate what they own. Our intellectual property services start by finding everything you own: brand names and logos, software and source code, product designs, written content, databases and confidential know-how. We tell you which assets can be registered, which are protected automatically, and which are exposed. The result is a clear register of what you own and a prioritised plan for securing it before it becomes a problem at due diligence.

  • 02

    Trademark filings and Amazon Brand Registry

    Selling on Amazon? Brand Registry needs a registered trademark before it will let you lock down your listings and remove hijackers and copycats. Our intellectual property and trademark services file your UK trademark with the Intellectual Property Office, pick the right classes so the mark covers what you actually sell, and connect the filing to your accounts. You can file it yourself on GOV.UK for less, but a wrong class or a gap in coverage leaves you with a mark that does not protect you when it matters. Where a matter needs a registered patent attorney, we say so and work alongside them.

  • 03

    IP assignment and ownership paperwork

    This is where most early-stage businesses are caught out. IP created by founders before incorporation, or by contractors and agencies, does not automatically belong to your company. We draft IP-assignment agreements and add assignment clauses to your employment and contractor contracts, giving investors and buyers an unbroken chain of title, meaning every founder, employee and contractor has signed their work over to the company. Getting this right early avoids a scramble, and a cut to your valuation, at fundraise or exit.

  • 04

    IP valuation and balance-sheet treatment

    Internally generated IP is often missing from the accounts entirely, while bought-in IP is frequently mis-stated. We apply the recognised valuation approaches, cost, market and income, and record intangible assets correctly under UK accounting rules. That includes amortisation (spreading the cost across the accounts over time) and impairment (writing the value down if it falls). Our intellectual property valuation services strengthen your balance sheet for lenders and investors and give you a defensible figure when IP is licensed, sold or transferred.

  • 05

    Patent Box and R&D tax relief

    If your company holds qualifying patents, the Patent Box regime can apply a reduced 10% corporation tax rate to the profits that come from that IP, against a main rate that is materially higher. We assess eligibility, handle the elections and build the calculation, and we coordinate it with any R&D tax relief claim so the two reliefs work together rather than against each other. We only claim what the rules genuinely support, and we document everything for HMRC.

  • 06

    Licensing, royalties and commercialisation

    IP earns its keep when it generates revenue. Our intellectual property consulting services help you structure licensing and royalty arrangements, draft the commercial terms, and set them up tax-efficiently, including the share-transfer and ownership mechanics where IP sits in a separate company. Note that a transfer of shares in a UK company carries Stamp Duty at 0.5% on consideration over £1,000, which we factor into any group restructure involving IP-holding entities.

Do you need intellectual property legal services, or an accountant who does both?

Most firms split IP in two: a solicitor or patent attorney for the paperwork, an accountant for the numbers, and the two rarely talk. That is where value leaks. The assignment gets drafted but never reaches the accounts. A patent is granted but the Patent Box election is missed.

We close that gap. Unlike standalone intellectual property legal services, our intellectual property rights services connect the filings and assignments to your accounts and your tax return, so the documents and the numbers agree. We are accountants, not a law firm, so we handle audits, assignments, valuation, Patent Box and IP accounting, and bring in a registered patent attorney where a matter genuinely needs one.

In effect you get intellectual property consulting services and the accounting in one place. That is the joined-up intellectual property advisory services most firms cannot offer, and it means fewer gaps and one bill.

Intellectual property search services before you file

Before we file a trademark, we check the register for conflicts, so you do not spend money on a mark that is likely to be refused or challenged.

Outsourced intellectual property legal services, managed for you

When a matter needs regulated intellectual property law services in London, such as a contested patent, we bring in a registered attorney, brief them and manage the work, so you deal with one point of contact.

Brand intellectual property services for Amazon sellers

Your brand name, logo and packaging are the assets a copycat targets first, so we register and defend them as a set, not one at a time.

See also: corporation tax planningwider tax advisoryR&D tax relief

Why it pays off

What you actually get.

  • Investment- and exit-ready from day one

    Investors and acquirers scrutinise IP ownership harder than almost anything else. A clean chain of title, registered marks and properly stated intangibles remove the single most common reason deals get repriced or delayed. We get this in order before you need it, not in the panic of a data room.

  • One team for the legal paperwork and the numbers

    Most firms make you bolt a solicitor onto your accountant. We handle the assignment paperwork, the trademark filing, the balance-sheet treatment and the tax claim under one roof, so the documents and the accounts actually agree with each other.

  • Real tax savings, claimed correctly

    Patent Box and R&D relief can cut your corporation tax bill significantly, but only when the IP is owned, evidenced and elected properly. Our intellectual property consulting services build claims that stand up to HMRC scrutiny, never inflated, always documented.

  • Fixed pricing, no hourly meter

    Rolling monthly plans at £129, £250 and £499 with no surprise invoices and no per-letter charges. You always know what your intellectual property services cost before they start, backed by a 30-day money-back guarantee.

  • A named accountant who knows your IP

    You deal with one qualified accountant who runs your intellectual property rights services end to end, not a rotating support queue. Expect substantive replies within 72 hours and advice that fits your actual cap table and plans.

How do our intellectual property management services keep you protected?

Protecting IP is not a one-off job. Trade marks come up for renewal, new code and content appear every month, and every fresh contractor or employee can quietly break your chain of title. Rights lapse, assignments get forgotten, and the gap only shows up when it is expensive to fix.

Our intellectual property management services keep your portfolio current: a live register of what you own, renewal dates tracked so nothing lapses, an assignment built into every new hire, and a regular review so your accounts and your IP tell the same story. Based in West London, we provide intellectual property services London founders and ecommerce sellers can reach by phone, with a named, qualified accountant, fixed monthly pricing, and replies within 72 hours.

Ready to see what your business owns and what it is worth? It is still one team for the legal paperwork and the numbers, so nothing falls between the two. Book your free 30-minute call and we will map your intellectual property services to your accounts, with no obligation.

Intellectual property register services: your live asset list

We keep a running list of every mark, design and key asset you own, with its status and renewal date, so nothing slips through unnoticed.

Intellectual property strategy services as you grow

As you add products, hire, or move into new markets, we review what needs protecting next and when, so your cover keeps pace with the business.

Intellectual property services for manufacturing and product businesses

If you make a physical product, we cover the registered design, the trade mark and any patent together, so the look, the name and the invention are all protected.

See also: Book your free 30-minute callkeeping your statutory registers in orderday-to-day bookkeepingour pricing plans

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Common questions

Frequently asked questions.

You register it with the UK Intellectual Property Office, the government body that grants trade marks. You can do this yourself on GOV.UK, and the official fee is low, so the DIY route is real. The catch is the detail. You pick classes that define what your mark covers, and the wrong choice leaves gaps a competitor can walk through. A poorly drafted mark can also draw an opposition from an existing brand. We run the search, choose the classes and file the application, so your name is protected for what you actually sell. Official IPO fees are billed at cost on top of your plan.

Amazon Brand Registry needs a registered trademark before you can enrol and control your listings. It is the main tool for removing hijackers and copycats from your products. We file your UK trademark with the Intellectual Property Office, choose the classes that match what you sell, and keep the filing joined up with your accounts. Once the mark is granted you can enrol in Brand Registry. Registration takes time, so it pays to start before you need it.

Often not, and this surprises a lot of founders. When you pay a freelancer or agency to write code, design a logo or build a site, the law usually leaves them owning the copyright unless a written assignment moves it to your company. Paying the invoice is not the same as owning the work. This is common, and it is fixable. We put IP-assignment agreements in place, and add assignment clauses to your contractor and employment contracts, so ownership sits with the company where it belongs.

Not automatically. Anything you created before the company existed belongs to you personally, not the business, until you sign it over. Investors check this closely, because IP stuck with a founder is a risk they will not carry. The fix is simple when done early. A founder IP-assignment transfers your pre-incorporation work into the company. We draft it as part of getting your ownership clean before a raise or sale.

Patent Box reduces corporation tax on the profits that come from qualifying UK or European patents, from 25% to 10%. To qualify you need a granted patent (not a pending application), the patent must be used commercially, and you must have been actively involved in developing it. We assess eligibility, work out the qualifying profit, and make the election on your company tax return (the CT600).

Sometimes, and it depends on how the IP arose. IP you buy from someone else can usually go on the balance sheet at what you paid for it. IP you build yourself is harder to recognise under UK accounting rules, and a lot of valuable homegrown IP never appears at all. Where it can be recognised, we value it properly and record it, which strengthens your accounts for lenders and buyers. We only put figures on the balance sheet that we can defend.

There are three accepted methods. Cost is what it took to create. Market is what comparable IP sells for. Income is the future cash flow it is expected to earn, discounted to today. The income method usually gives the highest defensible figure, and it is the standard for due diligence and the balance sheet. We use the method that fits the purpose, whether that is your accounts, a fundraise or a sale.

Yes. For many businesses, things like formulas, customer data and proprietary processes, a trade secret is stronger than a patent. It does not expire, and it does not require you to publish how it works. Protection depends on showing you took real steps to keep it secret: NDAs with everyone who sees it, access controls, a written confidentiality policy, and a record of who has been exposed.

Holding IP in a separate company, often called an IP holding company, and licensing it to your trading business can deliver Patent Box relief, keep the IP away from operational risk, and simplify cross-border licensing. Transfer pricing rules mean the licence fee has to be at arm's length, meaning priced as it would be between unconnected businesses, and properly documented to satisfy HMRC. That is where most DIY structures fall over.

Buyers and investors look for clean IP ownership chains, where every contractor and employee has assigned their work to the company. They also want registered trademarks for brand and product names, and properly documented licences for any third-party IP in the product. Gaps in any of these knock the valuation down or stall the deal. We run pre-deal IP audits to fix issues before they surface in due diligence.

For most of the IP work our clients need, no. As a CIMA-regulated firm we handle IP audits, trade mark applications to the IPO, IP assignment and ownership paperwork, valuation, Patent Box and R&D tax relief. We are accountants, not a law firm, so unlike standalone intellectual property law services we tie the paperwork to your accounts and tax. Some matters do need a registered patent attorney, drafting a complex patent, for example, or a solicitor for a contested infringement dispute. When that happens we tell you upfront and coordinate the specialist, so nothing falls between the two.

Our intellectual property consulting services sit inside fixed monthly plans at £129, £250 and £499, so you know the cost before anything starts, with no hourly meter and no per-letter charges. One-off pieces of work, such as a single trade mark filing or a pre-fundraise IP audit, can be quoted separately. Official fees, such as the Intellectual Property Office charge for a trade mark, are billed at cost on top. Every plan is rolling monthly with a 30-day money-back guarantee, so you can scale up as your IP grows and down if plans change.

Word of mouth

What clients actually say.

  1. I’ve had an excellent experience working with Zmartly. Harvey and the team are professional, responsive, and genuinely supportive. They explain things clearly, stay on top of deadlines, and always look for practical ways to save tax and improve…
    Google reviewer land4 success (chill feel good)
    land4 success (chill feel good)Verified Google review · 6 months ago
  2. I’ve used several accountants in the past, but hands down there is no one better than Harvey at Zmartly. He really understands exactly what advice you’re looking for and explains everything clearly and professionally. Nothing ever feels rushed…
    Google reviewer Heena
    HeenaVerified Google review · 4 months ago
  3. I started working with Zmartly Accountants after having serious issues with my previous accounting firm. They were missing deadlines, incorrectly calculating VAT, constantly late, and extremely difficult and frustrating to communicate with. Switching to Zmartly was a huge…
    Google reviewer Jorge Carballo Gomez
    Jorge Carballo GomezVerified Google review · 5 months ago
  4. I've had a terrible experience with multiple accountants. Zmartly have been incredible. If you do ecommerce / Amazon FBA you definitely need to go with someone who understands the complexities with it. Thanks to Harvey and his amazing…
    Google reviewer Sean Barrington
    Sean BarringtonVerified Google review · 6 months ago
  5. Its not easy to find accountants who understand ecommerce especially Amazon and these guys know Amazon very well. Always helps us with advice if they spot something we incorrectly. Super easy to speak with someone if you have…
    Google reviewer Darius Jaselskis
    Darius JaselskisVerified Google review · 6 months ago
  6. I’ve had an excellent experience working with Zmartly. Harvey and the team are professional, responsive, and genuinely supportive. They explain things clearly, stay on top of deadlines, and always look for practical ways to save tax and improve…
    Google reviewer land4 success (chill feel good)
    land4 success (chill feel good)Verified Google review · 6 months ago
  7. I’ve used several accountants in the past, but hands down there is no one better than Harvey at Zmartly. He really understands exactly what advice you’re looking for and explains everything clearly and professionally. Nothing ever feels rushed…
    Google reviewer Heena
    HeenaVerified Google review · 4 months ago
  8. I started working with Zmartly Accountants after having serious issues with my previous accounting firm. They were missing deadlines, incorrectly calculating VAT, constantly late, and extremely difficult and frustrating to communicate with. Switching to Zmartly was a huge…
    Google reviewer Jorge Carballo Gomez
    Jorge Carballo GomezVerified Google review · 5 months ago
  9. I've had a terrible experience with multiple accountants. Zmartly have been incredible. If you do ecommerce / Amazon FBA you definitely need to go with someone who understands the complexities with it. Thanks to Harvey and his amazing…
    Google reviewer Sean Barrington
    Sean BarringtonVerified Google review · 6 months ago
  10. Its not easy to find accountants who understand ecommerce especially Amazon and these guys know Amazon very well. Always helps us with advice if they spot something we incorrectly. Super easy to speak with someone if you have…
    Google reviewer Darius Jaselskis
    Darius JaselskisVerified Google review · 6 months ago
4.9
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