Who we helpSpecialist accountants

Opticians & Optometrists accounting, handled.

Struggling with blurry financial vision while caring for patients’ sight?

Looking for an accountant for opticians who actually understands optical VAT? Zmartly are ACCA-qualified opticians accountants who live and breathe the one thing a generalist gets wrong every time: the mixed VAT supply on every pair of glasses you sell. Whether you run a single independent practice or a small group, your dispensing is VAT-exempt while the frames and lenses are standard-rated, and getting that split right (or wrong) is the difference between a healthy partial-exemption recovery and a nasty HMRC assessment.

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Glasses on display in an optical store
Where generalists go wrong

What a opticians & optometrist specialist gets right.

  • 01

    Every spectacle sale is two supplies, not one

    When you dispense glasses or contact lenses, HMRC treats it as a mixed supply: the goods (frames and lenses) are standard-rated at 20%, while the dispensing service, the measuring, fitting and professional advice by an optometrist or dispensing optician, is VAT-exempt. Following the Leightons and Eye-Tech cases, that exempt dispensing element is settled law. Get the split wrong and you either overpay VAT on exempt work or face an assessment for under-declaring on the goods.

  • 02

    Separately disclosed charges can beat apportionment

    You have two routes. Either apportion a single price between standard-rated goods and exempt dispensing using a fair method, or separately disclose the two charges to every customer. Since 1 October 2020, separate disclosure only needs a till slip or invoice showing both charges were shown to the patient at the point of sale, no formal apportionment calculation required. We help you pick whichever genuinely minimises your VAT bill and keeps the evidence HMRC wants.

  • 03

    Partial exemption, and the de minimis windfall

    Because you make both taxable and exempt supplies you're partially exempt, so input VAT on overheads has to be split. But the de minimis rule is a gift: if your exempt input tax averages under £625 a month and is less than 50% of total input tax, you reclaim it ALL, including VAT attributable to exempt dispensing. We run the quarterly checks and the year-end annual adjustment to capture that recovery instead of leaving it on the table.

  • 04

    NHS GOS income is exempt, and easy to misreport

    Your GOS sight test fees (£24.13 per NHS test in England for 2025/26) and optical voucher reimbursements are VAT-exempt NHS income, not zero-rated and not standard-rated. Mixing them up distorts your partial-exemption percentage and your VAT return. We map every income stream, private tests, NHS GOS, frames, lenses, dispensing, to the correct VAT liability so the whole calculation holds together.

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What we cover

Everything a opticians & optometrist needs, in depth.

  • 01VAT apportionment done properly

    We set up and document your apportionment method, whether a simple cost or selling-price split, or the Full Cost Apportionment method agreed between the optical bodies and HMRC. Since 2020 you no longer need HMRC to pre-approve it, but it must follow the output-tax principles in VAT Notice 700 section 8. We make it defensible if you're ever inspected.

  • 02Quarterly partial-exemption and annual adjustment

    Partial exemption isn't a one-off. We perform the standard-method calculation each VAT quarter to test the £625/month and 50% de minimis limits, then complete the mandatory year-end annual adjustment to true up the figures using full-year data, recovering exempt input tax retrospectively where the annual position passes de minimis.

  • 03Capital allowances on practice equipment

    Test-room chairs, slit lamps, autorefractors, OCT scanners, edging and glazing machinery, fit-out and IT all qualify as plant and machinery. The Annual Investment Allowance gives 100% relief on up to £1m of qualifying spend. Note the writing-down allowance on the main pool drops from 18% to 14% from April 2026, so we time larger purchases to maximise relief.

  • 04Limited company vs sole trader vs partnership

    Many optical practices trade as a company or a partnership of optometrists. We model the most tax-efficient structure, salary/dividend mix, the £50,000 and £250,000 Corporation Tax marginal relief bands, and how locum and associate optometrists are remunerated, so your profit extraction is clean and HMRC-safe.

  • 05Locums, associates and IR35

    Optical practices lean heavily on locum optometrists. We help you handle their status correctly, employment vs self-employment and off-payroll rules, and ensure your own income, whether you're a principal taking dividends or a locum invoicing several practices, is reported and structured properly.

  • 06Cloud bookkeeping wired to your practice

    We work in Xero, QuickBooks, FreeAgent and Sage, integrating your practice management and till data so the standard-rated/exempt split flows through automatically rather than being unpicked at quarter-end. Fixed monthly pricing at £99, £199 or £499, rolling monthly, with a named ACCA-qualified accountant who replies within 72 hours and a 30-day money-back guarantee.

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Common questions

Frequently asked questions.

Because a single sale of spectacles is two supplies for VAT. The frames and lenses are standard-rated goods at 20%, but the dispensing service, the professional measuring, fitting and advice by an optometrist or dispensing optician, is VAT-exempt. You have to separate the two on every sale, either by apportioning one price or by disclosing two charges. A generalist accountant who treats the whole sale as standard-rated will overpay VAT; one who treats it all as exempt will face an HMRC assessment.

Both are valid. Apportionment splits a single advertised price between standard-rated goods and exempt dispensing using a fair, documented method. Separate disclosure shows the customer two distinct charges at the point of sale, and since 1 October 2020 you only need a till slip or invoice as evidence, with no formal apportionment calculation. Which saves you more depends on your margins and product mix, so we model both and pick the winner.

As a partially exempt business you'd normally lose the input VAT linked to your exempt dispensing and NHS income. But under the de minimis rule, if your exempt input tax averages less than £625 a month AND is under 50% of your total input tax, you can reclaim all of it. Many independent practices pass this test and recover VAT they assumed was lost. We test it every quarter and again at the annual adjustment.

No. NHS General Ophthalmic Services income, your GOS sight test fees and optical voucher reimbursements, is VAT-exempt medical income. The GOS1 sight test fee in England is £24.13 for 2025/26. It's important this is recorded as exempt and not muddled with zero-rated or standard-rated supplies, because it feeds directly into your partial-exemption percentage.

Yes. Slit lamps, autorefractors, OCT scanners, edging and glazing machines, test chairs, IT and fit-out qualify as plant and machinery. The Annual Investment Allowance gives 100% first-year relief on up to £1m of qualifying spend. From April 2026 the main-pool writing-down allowance falls from 18% to 14%, so timing larger purchases matters, we plan capital spend to maximise the deduction.

If you're VAT-registered and partially exempt, yes, you run a partial-exemption calculation each VAT period to check whether your exempt input tax is within the de minimis limits, plus a mandatory annual adjustment at the VAT year end that re-tests the position on full-year figures. We handle both so nothing slips and your recovery is maximised. The VAT registration threshold, for reference, is £90,000 of taxable turnover.

Fixed monthly pricing at £99, £199 or £499 depending on the size and complexity of your practice, billed rolling monthly with no long tie-in. You get a named qualified accountant who understands optical VAT, replies within 72 hours, and we back it with a 30-day money-back guarantee. We work in Xero, QuickBooks, FreeAgent and Sage.

Free · 30 minutes · No obligation

Stop overpaying tax. Start filing in 5 days.

Thirty minutes with an ACCA-qualified accountant. Most owners uncover £1,000-£3,000 in annual savings on the first call. If we are not the right fit, you walk away with a free tax review on the house.

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