Specialist Etsy Accountants for UK Sellers

Your Etsy shop is your craft. Your accounts shouldn't be guesswork.

Specialist accountants who understand Etsy's fee structure, track materials as real COGS, handle Offsite Ads deductions, and show you true profit per listing, not the optimistic numbers in your Etsy dashboard.

  • No obligation
  • 30-day money-back guarantee
  • Takes 30 minutes
Google review by HeenaGoogle review by land4 success (chill feel good)Google review by Jorge Carballo GomezGoogle review by Auris Property AcademyGoogle review by Sean Barrington
4.9·63 verified Google reviews
Why Etsy sellers switch to Zmartly
ACCA
Qualified · Xero Certified
  • Client retention (across all ecommerce clients)98.2%
  • Typical response time<72hr
  • Per month + VATFrom £99
What staying put is costing you

Sound familiar?

Etsy takes a cut at every stage. Most accountants don't even know what Offsite Ads are.

  • Real product cost unknown

    Materials & COGS chaos

    Raw materials, packaging, tools, shipping supplies, your real cost of making each product is buried across dozens of receipts. You're pricing blind.

  • Fees hidden inside every deposit

    Etsy fees you can't see

    Listing fees, transaction fees (6.5%), payment processing fees (4% + 20p for UK transactions), Offsite Ads deductions, Etsy takes a cut at every single stage. Your accountant lumps them all together.

  • HMRC penalties for non-compliance

    Digital products VAT nightmare

    Selling digital downloads internationally? EU OSS rules (not IOSS, which is for physical goods under €150), different VAT rates per country, HMRC penalties for getting it wrong. Most accountants have no idea how to handle this.

  • 15% fee most sellers don't budget for

    Offsite Ads surprise

    Auto-enrolled once you hit $10K in trailing 12-month revenue. 15% mandatory fee on every sale from an Offsite Ad click. Most accountants don't even know this programme exists.

Picture your next quarter

Zmartly is built for Etsy sellers who…

  • Sell £30K+ per year on Etsy (handmade, vintage, or digital)
  • Make handmade goods and need materials tracked as real COGS
  • Suspect Etsy fees are eating into margins more than they should
  • Sell digital products and worry about international VAT rules
  • Run a creative business and want an accountant who actually gets it

If that sounds like you →

Your Zmartly dashboard, live books, tax forecast, real profit
Everything you get

What's included in your Tax Health Check

A 30-minute deep dive into your Etsy shop finances, completely free, no obligation.

  • Etsy VAT Recovery Scan

    We identify potentially reclaimable VAT on Etsy fees, materials purchases, and business supplies.

  • COGS & Materials Audit

    We check if your raw materials, packaging, and tools are tracked correctly as cost of goods sold.

  • Offsite Ads Fee Analysis

    We reveal the true cost of Etsy's Offsite Ads programme and how it impacts your margins.

  • Structure Review

    Sole trader vs. limited company, we show which structure saves the most tax for your revenue level.

  • Deadline Check

    We confirm your VAT, Corporation Tax, Self Assessment, and filing deadlines so nothing gets missed.

  • Xero Certified Advisor
  • ACCA Qualified
  • 55+ Etsy sellers served
  • 4.9/5 Google Rating
Word of mouth

What clients actually say.

  1. I’ve used several accountants in the past, but hands down there is no one better than Harvey at Zmartly. He really understands exactly what advice you’re looking for and explains everything clearly and professionally. Nothing ever feels rushed…
    Google reviewer Heena
    HeenaVerified Google review · 3 months ago
  2. I’ve had an excellent experience working with Zmartly. Harvey and the team are professional, responsive, and genuinely supportive. They explain things clearly, stay on top of deadlines, and always look for practical ways to save tax and improve…
    Google reviewer land4 success (chill feel good)
    land4 success (chill feel good)Verified Google review · 5 months ago
  3. I started working with Zmartly Accountants after having serious issues with my previous accounting firm. They were missing deadlines, incorrectly calculating VAT, constantly late, and extremely difficult and frustrating to communicate with. Switching to Zmartly was a huge…
    Google reviewer Jorge Carballo Gomez
    Jorge Carballo GomezVerified Google review · 5 months ago
  4. Great proactive service always up to date regarding accounting legislation. Harvey and Team will be always helping you with advise how to make your books look good. Already over 4 years using their service very happy.
    Google reviewer Auris Property Academy
    Auris Property AcademyVerified Google review · 8 months ago
  5. I've had a terrible experience with multiple accountants. Zmartly have been incredible. If you do ecommerce / Amazon FBA you definitely need to go with someone who understands the complexities with it. Thanks to Harvey and his amazing…
    Google reviewer Sean Barrington
    Sean BarringtonVerified Google review · 5 months ago
  6. I’ve used several accountants in the past, but hands down there is no one better than Harvey at Zmartly. He really understands exactly what advice you’re looking for and explains everything clearly and professionally. Nothing ever feels rushed…
    Google reviewer Heena
    HeenaVerified Google review · 3 months ago
  7. I’ve had an excellent experience working with Zmartly. Harvey and the team are professional, responsive, and genuinely supportive. They explain things clearly, stay on top of deadlines, and always look for practical ways to save tax and improve…
    Google reviewer land4 success (chill feel good)
    land4 success (chill feel good)Verified Google review · 5 months ago
  8. I started working with Zmartly Accountants after having serious issues with my previous accounting firm. They were missing deadlines, incorrectly calculating VAT, constantly late, and extremely difficult and frustrating to communicate with. Switching to Zmartly was a huge…
    Google reviewer Jorge Carballo Gomez
    Jorge Carballo GomezVerified Google review · 5 months ago
  9. Great proactive service always up to date regarding accounting legislation. Harvey and Team will be always helping you with advise how to make your books look good. Already over 4 years using their service very happy.
    Google reviewer Auris Property Academy
    Auris Property AcademyVerified Google review · 8 months ago
  10. I've had a terrible experience with multiple accountants. Zmartly have been incredible. If you do ecommerce / Amazon FBA you definitely need to go with someone who understands the complexities with it. Thanks to Harvey and his amazing…
    Google reviewer Sean Barrington
    Sean BarringtonVerified Google review · 5 months ago
4.9
Google · based on 63 reviews
One fee. Everything in.

All of the above, from £99/month + VAT.

£99/mo + VAT

Dedicated accountant · Xero · VAT · year-end · CT600 · 24h Slack response. No setup fee, no add-ons.

Our guarantee: if we can't save you 3× our fee in year one, every penny back. The risk is ours, not yours.

Your current accountant vs. Zmartly

What mattersGeneralistZmartly
Etsy payment reconciliation✗ Manual / not done✓ Every deposit reconciled
COGS & materials tracking✗ Lumped as "expenses"✓ Per-product cost tracking
Offsite Ads analysis✗ Never heard of it✓ Every deduction tracked
Per-listing profitability✗ Not available✓ True profit per listing
VAT recovery on fees & supplies✗ Missed✓ Every reclaimable amount identified
Response time5-10 business days✓ <72 hours
Pricing£200-£500/mo (generic)From £99/mo + VAT

We're online-only, no commute, same-day availability. Pricing depends on transaction volume and channels. Fixed quote provided after discovery call.

Harvey, founder of Zmartly
One more thing, who actually does this

You'll work with Harvey's team. Not a call-centre.

Harvey, Harvinder Singh Dhillon, founded Zmartly after 12 years specialising in exactly your kind of business. He's ACCA-qualified, an HMRC agent, and personally reviews the first filing for every new client. You get one dedicated accountant who knows your numbers cold, the same person, every week, reachable on Slack.

Harvinder Singh Dhillon
Founder & CEO · ACCA · HMRC agent
Dedicated accountant, not a deskACCA-qualified · HMRC agents24-hour Slack response

Ready to know your real Etsy numbers?

Book a free 30-minute Tax Health Check and find out exactly where your profit is leaking. No obligation, no hard sell.

We onboard 8 new Etsy sellers per month to maintain service quality. Spots are limited, book your Tax Health Check before they fill up.

Free Tax Health CheckStep 1 of 4

Your monthly Etsy revenue?

Still weighing it up?

HMRC's £1,000 trading allowance means you can earn up to £1,000/year tax-free from any side income, including Etsy, no need to register or file. Above that, you must register as self-employed within 3 months of the end of the tax year in which you crossed the threshold. Key test: if you're buying materials specifically to sell, repeat sales regularly, or intend to profit, HMRC considers you trading, not hobbying. Handmade sellers who sell their own used craft projects occasionally aren't usually trading; repeat production for sale is.

We download and reconcile your Etsy payment account CSV statements against your bookkeeping software. Etsy deposits include a mix of listing fees, transaction fees, payment processing fees, Offsite Ads deductions, and VAT collected, we categorise every line so your books match what Etsy actually charged. This means no more guessing what that lump-sum deposit in your bank account actually represents.

We treat your raw materials, packaging, tools, and supplies as proper cost of goods sold, not just general expenses. This means tracking what you spend on materials per product, matching those costs to actual sales, and giving you accurate gross margins per listing. Most generalist accountants lump all materials into a single expense line, which means you never know which products are actually profitable.

Vintage resale is fundamentally different from handmade. You need to track the purchase cost of every item (what you paid at the car boot, estate sale, charity shop, auction, or online marketplace) and match it to the specific sale when it goes, not lump it into a generic "supplies" line. We set up per-item COGS tracking in Xero so every Etsy sale shows real gross profit after the actual cost you paid to source it. We also capture auction fees, travel to sourcing events, and cleaning/restoration costs as deductible expenses most vintage sellers miss.

Yes, if you're VAT-registered and selling eligible goods (second-hand items, works of art, antiques, and collectibles), the VAT Margin Scheme means you only pay VAT on the profit margin between your buy and sell price, not on the full sale value. On a £100 item you bought for £40, you'd pay VAT on the £60 margin (£10) instead of on the full £100 (£20), effectively halving your VAT bill on that sale. It requires detailed stock records under HMRC VAT Notice 718 (invoice number, purchase price, sale price, margin per item). We set this up in Xero, maintain the records, and run the margin calculations each quarter so you get the saving without the admin. Not eligible: new handmade items, digital products, anything bought from a VAT-registered seller with a standard VAT invoice.

Digital products sold to EU consumers are subject to VAT at the buyer's country rate under the OSS (One-Stop Shop) rules. IOSS applies to physical goods imported to the EU under €150, digital products and services fall under OSS instead. Etsy collects and remits this VAT on your behalf for most EU sales, but you still need to account for it correctly in your books. For UK domestic digital sales, standard VAT rules apply once you're VAT-registered. We handle all of this, including MTD-compliant digital submissions through Xero, so you don't risk HMRC penalties.

Etsy automatically enrols sellers who have earned $10,000 or more in trailing 12-month revenue into Offsite Ads. Once enrolled at this level, the programme is mandatory and charges a 15% fee on any sale that comes from an Offsite Ad click. Most accountants don't even know this programme exists. We track every Offsite Ads deduction, reconcile it against your sales, and show you the true cost of acquisition so you can price accordingly.

Absolutely. We handle mid-year transitions regularly. We'll contact your previous accountant, transfer all records, and reconstruct your year-to-date figures so there are no gaps. The entire handover process takes about a week and requires less than 15 minutes of your time.

Our Tax Health Check for Etsy sellers covers five areas: an Etsy VAT Recovery Scan to identify unclaimed VAT on fees and supplies; a COGS & Materials Audit to check if your costs are tracked correctly; an Offsite Ads Fee Analysis to reveal the true cost of the programme; a Structure Review to determine if sole trader or limited company is more tax-efficient for you; and a Deadline Check to ensure you're not at risk of penalties.

Yes. We offer a 30-day money-back guarantee on all our accounting packages. If you're not satisfied with our service within the first 30 days, we'll refund your first month's fee in full, no questions asked.